Pacing without the spreadsheet.
Budget vs spend, leads vs target, projected EOM, days remaining. Adholics computes pacing from the data you already have and alerts when anything drifts.
The pacing widget agencies actually want
Two parallel tracks: spend (target = budget) and leads (target = goal). Each shows the actual, the expected (linear pace from start of month), and the projected EOM. A single glance tells you whether the campaign is healthy, behind, or burning.
Alerts that fire before the client notices
Pacing alerts run on a schedule against every workspace. Configurable thresholds: 'tell me when spend is >10% above expected', 'tell me when daily leads drop 30% week-over-week'. Delivery via email today; Slack and Teams next.
Anomaly detection on the metrics that matter
Beyond fixed thresholds, Adholics watches for statistically unusual movement on CPL, CTR, ROAS — anything that smells like an account team needs to investigate. False-positive rate tuned for "weekly digest worth reading", not "Slack noise".
FAQs
Try it on your own data.
14-day free trial. No credit card.