AgencyAnalytics vs Whatagraph vs Adholics: which one fits your agency

Three tools, three different bets about what an agency actually needs. People line them up because the marketing pages all say the same words — dashboards, white-label, automated reports. The words are the same. The bets underneath are not.

Here's the one-line version so you don't have to scroll if you're in a hurry: AgencyAnalytics bets you want everything in one mature tool and will pay per client for it. Whatagraph bets your reports are won in meetings and polish is the product. Adholics bets you want a branded, isolated workspace per client at a flat price, with reports that mostly write themselves.

Now the detail.

At a glance

	AgencyAnalytics	Whatagraph	Adholics
Core bet	All-in-one maturity	Visual polish for meetings	Branded workspace per client
Pricing model	Per campaign / per client	Per data source, mid-market	Flat per workspace ($99–$299/mo)
White-label	Yes	Yes	Yes — full per-client subdomain + isolation
Best when	You want one tool, today	Clients live in review calls	Clients self-serve a live link
Weak spot	Cost scales with clients	You pay for the polish	Newer, shorter connector list
Data isolation	Shared account model	Shared account model	Per-tenant isolation by design

Treat pricing as direction — all three move it, so confirm current numbers before signing.

AgencyAnalytics — the safe, mature default

AgencyAnalytics is the one most people already know, and that's a real advantage. It has the connectors, the templates, the integrations, the years of polish. If you want to stop evaluating and just have a working tool by Friday, it's a defensible choice and nobody will fault you for it.

The thing to watch is the meter. The model charges around your campaign or client count, so the bill grows in lockstep with the thing you're trying to grow — your roster. That's fine at ten clients. At sixty it's a line item you start resenting. If your client count is climbing fast, price it out at next year's roster, not this month's.

Whatagraph — built for the meeting

Whatagraph is the prettiest of the three, and that's deliberate. It's built for agencies whose relationships run through monthly review calls, where someone shares a screen and walks the client through the numbers. For that job, the visual quality earns its keep.

But ask yourself honestly who opens your reports. If the answer is "the client, on their own, whenever," you're paying for a performance that doesn't happen. Polish is only worth money if someone's in the room to see it.

Adholics — a real space per client

This is the one we make, so read the next two paragraphs with that in mind.

The bet we made is that the unit that matters is the client, not the campaign or the dashboard. So every client gets their own branded subdomain, their own isolated data, a live dashboard they can open anytime, scheduled PDF-and-email reports with an AI-written narrative on top, and pacing alerts so nothing runs over quietly. Pricing is flat per workspace — you bring as many seats as you need — so adding a client doesn't add a meter.

Where we're honest about being behind: we're newer, and the connector list is shorter than the two veterans above. Google Sheets is live today; the major ad platforms are rolling in. If you need a long tail of niche sources on day one, we're not the pick yet. If you mostly run the big channels and want each client to feel like they have their own product, we're built exactly for that.

A simple rule for picking

Forget feature checklists — all three will tick most boxes. Decide on these instead:

• If you're optimizing for "working tool, today, mature": AgencyAnalytics.
• If your reports live and die in client meetings: Whatagraph.
• If you want each client in their own branded, isolated space at a price that doesn't punish growth: Adholics.

The wrong way to choose is to trial all three for two weeks and drown in feature comparisons. The right way is to name the one thing you care about most — maturity, polish, or per-client isolation at a flat price — and let that pick for you.

If the third one is you, start a free trial (no card, full features, 14 days). New to the whole model? Start with how to set up client reporting clients actually read.